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mildlyinteresting
r/mildlyinteresting
17.5k
Posted by2 months ago
Helpful2Wholesome

The amount of cameras in the new Amazon Fresh store is a little Orwellian.

OC
r/mildlyinteresting - The amount of cameras in the new Amazon Fresh store is a little Orwellian.
1.0k comments
87% Upvoted
level 1

Is it part of an automatic checkout?

4.0k
level 2

Yes, from what I remember in the Seattle store, as you walk in you sign into your Prime account - the cameras' job is to track you throughout the store, and charge your Prime account for each item (verified with an RFID sticker on each item) that you walk out of the store with. No cashier, no checkout, just walk in and walk out.

3.5k
level 2

Yes. Those cameras are literally how the store functions. It tracks everything you put in your cart so you just leave when you're done and it bills you accordingly.

I'm unclear why anyone would be surprised by the cameras

263
level 2

Yes. Literally how the store works. Lol

13
level 2

Yes

2
level 2

Yes.

2
level 2

Yeah. There’s a mini version at the Spectrum Center in Charlotte.

2
level 2

Just worked the Broncos game today. They have a mini version for drinks. Everyone was more surprised than I was.

2
level 2

Partly that, partly eye tracking to see which products you stare at and for how long.

I'd like to believe the data isn't personalized, but it's probably trivial to match it with some facial recognition software and your credit card number.

2

3 more replies

level 1

Well yeah, "we'll track everything you do in the store so you don't have to wait in a checkout line" is literally their whole pitch. If you don't like it, don't walk in.

4.8k
level 2

Walks into stripclub.

"Wow this place is not family friendly"

One Star!

2.5k
level 2

Exactly. It’s not big brother. It’s specifically designed for your convenience. You have a choice.

82
level 2

I think the problem is that with Amazon being as big and powerful as it is, this could be rolled out in a lot more places rather quickly. I mean they already own Whole Foods and I wouldn't be surprised if this was implemented there too in a handful of years. My point is that right now this is something you can totally just walk away from, but in 10 years? 20?

1
level 2

Yeah I definitely don’t like it so I walk somewhere that employs humans.

-1

34 more replies

level 1

Isn't that literally how they charge you? Like did you expect a store with no cashiers to not be covered in cameras.

1.1k
level 2

amazon knows everything I buy, Orwell was right!

257

About Community

Aww, cripes. I didn't know I'd have to write a description. How many words is that so far, like a hundred? Soooo, yeah. Mildly interesting stuff. Stuff that interests you. Mildly. It's in the name, ffs.
Created Feb 5, 2012

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