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Posted by10 months ago

[Video Games] The Underdog Tale Of The 3DS: Nintendo’s Fight to Stay Above Water And the End Of the Handheld Console

As the gaming industry prepared to enter the eighth generation of consoles, Nintendo was eager to jump ahead of its competitors as sales waned for their old portable and home devices. The DS had wrangled over 150 million units sold by the end of its life span, blowing out its portable predecessors and to this day remaining the most successful Nintendo console and the second best selling system of all time. With the massive profits of their latest handheld, not to mention the Wii’s similar level of success, the company hoped to continue their domination on both fronts of the console war. In early 2010, Nintendo started off sprinting by announcing the 3DS, set to be unveiled at E3 that June and scheduled for release in 2011. With huge progress in portable technology and boasting much stronger graphics on top of new innovations, primarily its 3D technology, fans and critics were excited to discover what seemed to be the next evolution in handheld gaming.

Unfortunately, the 3DS would prove to be one of the last dedicated portable consoles and the end to Nintendo’s family of handhelds. Marred by a bad launch, spotty support, and lost amid an evolving landscape and the dominance of mobile gaming: the 3DS would spend the rest of its life fighting to prove itself in a quickly evaporating market while Nintendo struggled to stave massive financial losses.

A Three Dimensional Device

While not required, this serves as a sort of companion piece to my Vita write up. I suggest looking at that write up for extra context about the Vita and Sony’s own woes in portable gaming at the time if interested since I will be mentioning it here.

As already stated, the 3DS would be shown to the public at E3 in June 2010. There was already some controversy with such an early Spring announcement, with some arguing that the system would hurt the sales of the latest DS iteration still being sold. More importantly, and I promise not to beat a dead horse, mobile gaming had started taking off during the turn of the decade. About $800 million in revenue, or about 4% of the total gaming market in the US, came from titles that could be found on nearly every flagship phone. Not too shabby considering Clash of Clans and Candy Crush were still years away. Still, Nintendo was quick to assuage concerns with their bold new direction in gaming. Then CEO Satoru Iwata came out on stage, showcasing the system’s 3D capabilities and unveiling a plethora of first and third party titles. A revival of Kid Icarus, commitments to new titles from franchises like Kingdom Hearts and Metal Gear Solid, and tried and true money makers like Zelda and Kirby. The device itself included backwards compatibility with the DS, a joystick, a 3D slider to control the display, and stronger processing and graphics that could almost compete with the Gamecube.

There was certainly hype for the device, but as the world got closer to its early Spring 2011 release, more and more details came out that sparked heavy criticism. Mobile games, as always, were only getting more popular as it reached new consumers, and the $250 price point for the handheld console threw many consumers for a loop. That 3D display, while nice, wasn’t exactly perfect with the specific distance and angle needed to ensure it would work, and Nintendo even had to officially warn parents not to let young children use the effect for health concerns. Soon after launch, that concern would be raised once again as many gamers stated they were unable to use the 3D effect for long periods of time, citing eye strain and headaches. On top of all that, a lackluster list of launch titles further damaged hype, with Pilotwings and a bunch of third party ports being the most fans could look forward to during the launch window.

In spite of these issues, the 3DS would keep its launch date and receive overwhelmingly positive reviews, though the costly upfront price definitely soured some on the device. Overall though, with the support of fanatics and critics alike, Nintendo was projecting 4 million units total by the end of the fiscal year in April. While some were far more pessimistic, the company was hoping they could set the world on fire yet again.

A Failed Take Off

So, most people who followed the lifespan of the 3DS would probably tell you that it did pretty poorly at launch. While that would be true in the coming months, initial projections actually saw the 3DS perform far better than its predecessor during its initial release. Rolling out from late February to early March, the 3DS broke sales records in Japan for any system, and was becoming the fastest selling Nintendo console (and sometimes THE fastest selling console) in numerous territories including the US. Yet, these numbers would ultimately fall far short of the lofty four million devices Nintendo hoped would fly off shelves.

By the end of April, Nintendo had only sold 3.6 million units. Still a lot, still way more than probably some critics were expecting, but the spectacular launch failed to create momentum and subsequent weeks saw cratering sales in comparison. It seemed that outside of the hardcore fanbase, very few saw much reason to buy another DS, especially at exuberant price. Even Satoru Iwata was open about the company’s disappointment:

[Iwata]: We originally expected that the value of 3D images without the need for special glasses would be automatically spread to some extent by many consumers experiencing the device by themselves and then playing with the pre-installed software like Nintendo 3DS Camera, AR Games and Face Raiders together with people around them...However, as a result of analysis of the situation after the launch, it has become clear that we need to do a lot more to convey the value to consumers.

Already, some were pointing out the big concerns many had for the handheld upon release, wondering how well it could sustain itself in a world where mobile games were quickly catching up to, and surpassing portable devices. Even ignoring whether or not the 3D and other novelties were ever a draw, especially for what Nintendo was asking for, the console also suffered from a nonexistent online service that wouldn’t fully launch until much later and would have to wait months for a killer app to release. Furthermore, the PS VIta (previously called the NGP) was unveiled earlier that year, and stole headlines with its powerful technology and graphics that rivaled home consoles such as the PS3. By Summer, things weren’t improving even as Nintendo US President Reggie Fils-Amie pointed out that the company was quickly addressing the device’s problems, namely the poor line up and network updates. Nintendo would also hype up many ambitious titles to be released throughout the year, ranging from an Ocarina of Time remake to a new Luigi’s Mansion, trying to fight back against sliding sales with countless new games.

Still, this was really only delaying the console’s slow decline. If Nintendo were to reverse course, the company needed to commit to massive changes in its operations and positioning of the handheld. The company would do just that in July when, less than six months after launch, Nintendo would slash the price of the console to $170 in what would be the start of Nintendo’s massive gamble to save the 3DS.

Identify, Innovate, Improve

This was unprecedented, especially for Nintendo. The company had cut the price of its new handheld by over 30%, taking massive losses on selling the device just to push it out the door. But this wasn’t just some desperate plea. Nintendo would immediately begin attempting to right the ship with a slew of announcements ranging from new system sellers to complete redesigns throughout the rest of the console’s life. And that started by immediately assuring buyers that Nintendo was not abandoning the 3DS.

Satoru Iwata would publish an open letter in Japanese to first adopters, apologizing for the huge price change and promising that this cut was necessary to save the system. Iwata promised that Nintendo would deliver on its promises, and offered up the Ambassador program as a form of apology and gesture of thanks for their support.

[Iwata]: If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad (user) base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.

Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you.

That aforementioned Ambassador Program was an ambitious attempt at “making up” the additional $80 fee early adopters took on, offering ten free preselected NES and Gameboy Advance games, or twenty games overall, that could be directly downloaded to the console. Whether or not this was enough to tide over the discontent early adopters may have felt for the sudden price cut, it was at least a peace offering as Nintendo raced to release new titles before the holidays. Profits were already falling massively from the days of the DS and Wii, and a stronger library was needed if Nintendo wanted to capitalize on this massive price cut.

Luckily, the 3DS did start picking up steam, posting over four million units in Japan alone by the end of 2011 as both Mario Kart 7 and Super Mario 3D Land quickly became massive successes. The price cut certainly helped boost sales temporarily. Unfortunately, it was already too late to curb the massive hole in profits, and Nintendo had just posted significant losses in its Fall quarter. Though only the first loss the company suffered in three decades, weak 3DS sales on top of dwindling DS and Wii shipments firmly put Nintendo in the red, and the company would not recover for over four years.

In the meantime, the 3DS would slowly push against the tide with a plethora of new announcements in 2012. Mario titles continued to sell like hot cakes, long awaited announcements like Kid Icarus: Uprising finally dropped, and by the end of its first birthday the device had officially crossed 4.5 million units in the US, and nearly 15 million world wide. In June, the first of many redesigns was announced with the 3DS XL in June, featuring a much larger screen and other small improvements for $200- staying well clear of the system’s initial price woes. But again, by the end of the year the system was still contributing to massive losses, and Nintendo could only fight to stay above water as they waited for the release of the WiiU in November. If nothing else, the handheld certainly held its ground during the holiday season, even outpacing the DS when compared to the latter’s sales during its first two years on store shelves. Yet every step forward seemed to be met with two steps back.

Luckily, 2013 would bring much better news. Another redesign was introduced called the 2DS, a cheap $120 iteration with no clamshell or 3D effect. Certainly a weird attempt at trying to cater to new audiences, but it made clear how unimportant the 3D effect that made the system revolutionary at the time was becoming. Regardless of whether this new iteration was successful or not, the device would actually begin gaining ground. The system would push over eleven million units in the US, and more importantly was seeing healthy software sales that climbed massively by the end of the year. The release of Pokemon X and Y certainly did some heavy lifting, but other smash successes like Animal Crossing: New Leaf and Link Between Worlds managed to pull in sizable audiences. Ardent fans and newspapers praised the system’s quick turn around when it came to the software, managing to create a solid lineup of games that may not have pulled people in droves, but at least kept them coming back for more. And obviously, the announcement of the latest Smash Bros. on both 3DS and WiiU created a lot of hype. While a successful lawsuit would force Nintendo to pay up royalties for each 3DS sold, the company was likely encouraged by the handheld’s continued survival, especially compared to the now floundering Vita and downward sliding WiiU.

The Underdog Success Story

After a quiet first half of 2014, during which Nintendo would continue to announce further losses as a result of both their consoles underperforming, the second half would see a reversal of fortunes as several newly anticipated titles would finally land. Smash Bros as well as Pokemon Omega Ruby and Alpha Sapphire would lead the holiday charge, selling millions within a few weeks. On top of that, the New 3DS, yes that’s its name, was announced and released just before the beginning of next Spring. While the better processing and graphics wasn’t the biggest seller, it did help give the system a bit of a boost in early 2015, especially as it endured declining hardware sales despite Smash and Pokemon selling 15 million units combined within a few months.

All together, Nintendo’s strong IP and yearly revisions helped keep the 3DS alive, even if the company wasn’t seeing hardware fly off the shelves. Add in the successful launch of Amiibo (despite all the scarcity problems and other issues that faced these plastic figures), and Nintendo would finally see itself in the green after four years of losses. The company wasn’t in the clear, but it did find itself on stable footing, and that was likely enough to boost confidence and new projects as Nintendo was struck by yet another tragedy.

Just a few months after posting its first profit in years, Satoru Iwata would pass away. He had been president of Nintendo for over a decade, and oversaw the creation of the Wii and DS during his time running the company. The late creator certainly had massive missteps, even one glance at all the turmoil both his latest consoles were going through made that clear. But perhaps there’s something positive that could be found in him overseeing the company’s slow recuperation after half a decade of negativity and decline. He certainly sacrificed a lot to see it, the time he cut his own salary by 50 percent during the 3DS’ massive price cut remains one of the most well known stories about the man. But even if it would never set the world on fire, Iwata and many others at the company helped ensure the 3DS could find a place in a completely changed and hostile market. The system would continue to help the company turn a profit in the following years, and easily dominate the gaming scene in Japan until Nintendo could move on to new projects. That, at least, is commendable.

[Iwata]: On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

An End To An Era

As the decade passed, Nintendo would slowly recuperate as it prepared to leave the eight generation behind early. The WiiU was not bouncing back, and while the 3DS made a decent recovery, the company couldn’t rely on a now four year old handheld to carry the business for a few more years. Nintendo was still having to cut forecasts year after year, and an abundance of highly successful games and other endeavors like Pokemon Go were doing serious heavy lifting to keep the company up and running through 2016. Before the end of the year, the gaming industry was already turning to rumors about the upcoming ”NX”.

The NX, soon to be revealed as the Nintendo Switch in October 2016, was set to release in March the following year and dominated headlines with its ambitious hybrid design as a portable and home console. It was clear Nintendo was ready to to move on from the DS and Wii, completely innovating once again to create another unique (and hopefully more successful) experience.

Luckily they succeeded. Unfortunately, this would also mean the end of the 3DS.

Within a few weeks, the Switch got off to a strong start, selling millions upon release and enjoying enormous success that Nintendo hadn’t seen in over a decade. While the Switch would become the new rockstar of the entertainment industry, outselling the lifetime sales of the WiiU in a year, the 3DS would continue to chug along in the background. The system was still hanging in there, enjoying sizable boosts during the holidays and pumping out several hits, but it was only a matter of time before it would get replaced. Even as the company repeatedly stated they would continue to support the system, and applauded as it hit 75 million units in late 2019, the Switch had already sold half that amount after a little over 2 years on the market. The 3DS had long since passed its time in the spotlight, and sooner or later Nintendo was going to have to pull all its resources to its newer, more successful system.

That’s probably why it came as no surprise when the system quietly ceased production in late 2020. Practically no major releases had hit the console in the past year, and with the Switch climbing rapidly in the market, there was clearly no reason to keep the nearly ten year old console around. Still at around 75 million units sold by the end of its lifespan, the 3DS was (and likely will remain) Nintendo’s worst performing handheld, not even passing the sales figures of the PSP or Gameboy Advance (both over 80 million) and well below the smash success of the original DS family. Yet it was also a home to countless beloved titles, many of which I haven’t mentioned here. It survived certain defeat, something that couldn’t be said for its most direct rival in the PS Vita, and eventually turned around to help Nintendo regain its former sales glory. It's a complicated legacy to be sure, but in all regards it's largely still a positive one.

The belief was that smartphones would be the death of portable gaming, and the fact the 3DS sold half as many units as its predecessor seemed to back up that notion. Yet what it also showed was there is a very large audience that values the in-depth experience offered by dedicated gaming portables. To some analysts, 75 million sales looked like trouble, but it also represented an audience that a company like Nintendo could build a sizable business around.


As I stated in my Vita write up, it's doubtful the 3DS would have a direct successor if it had sold even, say, 100 million units. Nintendo simply pinned too many hopes on the console to see a repeat of its older sibling’s success, and a timeline where the WiiU was still alive would require a bunch of assumptions and changes to the company’s identity. A few months before the 3DS ended production, mobile gaming revenue had climbed to heights that completely dwarfed the regular game industry. While the Switch has certainly taken many helpful lessons from the failures of both the 3DS and WiiU, it would be difficult to see a reason why Nintendo would invest once again in a dedicated handheld console. Especially as the Switch has long since passed the 3DS in lifetime sales.

Whatever qualifies as a “success” or “failure”, it's hard to say the 3DS became the system Nintendo truly wanted it to be as the handheld sought to justify its existence each passing year. The company did almost everything it possibly could to sell the device to a dwindling market it was initially too slow to realize was surpassing it: taking massive losses, producing countless titles, constantly cutting expectations, releasing constant redesigns to drum up hype. The 3D visuals Iwata and the company emphasized probably never really appealed to more than a niche audience. But the system is still beloved by many, sold plenty of units, far and away beat the Vita in a race that admittedly was a sideshow to the smartphone market, and has a plethora of games that are difficult to find anywhere else (though Nintendo definitely isn’t helping with that last part). 75 million units is a steep decline from the DS and Nintendo's old handhelds, but it was still far more than I expect people believed it could do in 2011. The system was an underdog through and through, and like the Vita, it’s found a sizable audience that still enjoys the device to this day and a massive list of games that helped keep Nintendo alive for the future.

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level 1

I remember a fair bit of controversy when the New 3DS released, as it was something of a technical upgrade over the original, and there are New 3DS exclusive games (the Xenoblade Chronicles port was the earliest iirc). Problem was, there wasn't enough advertising to indicate that this wasn't just a shiny new model, much like how they didn't advertise how the WiiU was a new console and not a Wii attachment. I remember reading quite a few comments from people that were quite displeased.

level 2
· 10 mo. ago · edited 10 mo. ago

Honestly if you'd bought the new 3ds expecting exclusives or upgraded performance, it might have been a slight disappointment.

There were few exclusives (Xenoblade, the Binding of Isaac, SNES virtual console) and the performance upgrade was only possible on games that were made with it in mind (meaning that most of the 3DS catalogue would run exactly the same).

The big difference with regular 3DS was "super stable" 3D, that used eye tracking to adjust the 3D effect. It made a huge difference, regular 3DS needed you to be perfectly still and losing the effect was kind of nauseating. The new 3DS let you move quite a bit and I could even use the gyro controls, or play in transports with no problem. I am sure the 3DS would not be so maligned for its 3D if it was like that from the beginning.

New 3DS also had a second pair of shoulder buttons and a (not too great) right stick, but again the only games that would use them are the few that were made for it or for the old "circle pad pro" accessory (there aren't a lot)

level 1

I don't know if I agree that the 3DS marks the end of the handheld console-- the switch lite is basically just a big GBA, after all. If anything, I'd expect Nintendo to lean more into the niche they have with the handheld market and away from home consoles than the opposite.

level 2

Eh, for a dedicated handheld successor I’d argue it did. The Switch Lite has done pretty impressively so far, (more than the WiiU at about 16 million+ which is a bit sad honestly). But I don’t know how appealing the Lite would have been as its own system without the Switch branding and proven success of the console, plus the already huge library. I think portability definitely helped the system as a whole, but its usage as a hybrid console likely boosted the Switch. Maybe I’m a little off base though, I don’t exactly know how many people bought the console to use as just a handheld. Though a sizable amount (at least 30%) of people that bought the Lite already owned one in 2020 so take that for what it’s worth.

level 1

As I said before, I love my Vita ... but my 3DS is my most-played portable. Got it at launch, proud member of the Ambassador Program. It took a little while to get going, but, once it reached maturity, it had a great library of distinct titles. Still love it. Also: Shout-out to the 3DS eShop. I play my digital stuff almost as much as my physical stuff.

level 2

The ambassador program was great and got me into fire emblem :) Also into retro gaming in general, but sacred stones is so good and it's still one of my favorite games

level 2

Kinda curious what made you play the 3ds more than the Vita? And in what ways did you think that the Vita could have won.

level 1

I was a day one adopter of the 3DS. We had set up a WPA encryption on our home WiFi, and neither my original DS nor my DS Lite were able to handle it. The 3DS could, so I figured it was a better investment than a DSi. I took advantage of the Ambassador Program to finally beat Zelda II for the first time.

But I remember the games drought early in its life extremely well. For its first year I spent more time playing Pokémon Black than I did any 3DS game until the release of Mario Kart 7. That said, I spent hours upon hours of my life on that system (2500 hours among Fire Emblem titles alone), and buying it was money well spent in my opinion, even at the original price point.

One other thing I recall generating controversy, though, was region locking. The 3DS had to be region locked because Japan, North America, and the EU all had different laws governing the use of 3D technology, and it rubbed a lot of people the wrong way. I knew at least one person who refused to buy it based on that fact alone, killer apps be damned. (I lost contact with them in mid-2012, so I have no idea if they stuck to their guns on that issue.)

I still have that 3DS, by the way. I haven't played it in a while because most of my handheld gaming is on my cell phone now, and my gaming attention is split among my phone, my PC, and my Switch. But it still works flawlessly whenever I feel like playing a game on it.

level 1

I think that the idea that the handheld console market is dead is incorrect. The fact that the Nintendo Switch was an enormous success is proof of that, since it is in essence a handheld console with more emphasis on the console aspect. And I also have doubts as to whether mobile gaming will ever be able to truly kill traditional forms of handheld gaming, simply because the general focus of mobile game design philosophy is different than that of handheld consoles. Obviously, this is a bit of a generalization, but most popular mobile games are designed to be enjoyable in bite sized amounts that are playable on the bus or on break at work, while a lot of games on handheld consoles are either downscaled console experiences or attempting to balance a console experience with aforementioned mobile design sensibilities. And this difference in design philosophy translates also to what customers expect when they approach either platform. There are other additional issues I could discuss, but the point is that I think there's a reason a lot of game franchises are moving from the 3DS to the Switch and not to mobile devices, and it's not just about brand recognition. It's about what experiences people want and expect from different platforms.

Thank you for attending my TED talk.

level 1

I loved my 2DS though. The 3D aspect always seemed gimmicky and the flat construction of the 2DS made it feel a bit sturdier, imo.

level 1

I loved the 3DS, I'm always surprised when I'm reminded that it didn't do so well. I still have it and still want to use it.

level 1
· 10 mo. ago · edited 10 mo. ago

The 3DS is a handheld that I think could have done better had Nintendo managed it more coherently.

The GBA ambassador games being permanently locked to ambassadors was a misstep. The system could clearly handle emulating the games (albeit in the limited GBA-on-DS mode) but it was still possible. When jailbreaking the hardware, it then becomes clear that the system could emulate the SNES, something Nintendo argued wasn't possible on the OG 3DS when it clearly was.

Aside from this, yeah the initial launch price absolutely kneecapped its sales potential. Luckily Nintendo realized that early, but it's one of those things where they should have seen it coming. Lack of Virtual Console cross-buy between the Wii, Wii U, and 3DS was an absolute brain-dead decision as well. It's frankly inexcusable that you have to re-buy Super Mario Bros on each system.

That being said, the 3DS still does so many things better than the Switch to this very day: A much better base firmware, more options, an actual eShop, portability, dual screens (sorely missed on the Switch), better battery life, microphone, camera, 3D, StreetPass, SpotPass, free online, and many more built-in games and features. It makes the Switch look primitive in comparison.

level 1

While nowadays I basically only use my switch, my 3DS XL holds a special place in my heart. And tbh it is much more convenient to carry around since you can just throw it in your bag while the Switch needs some sort of case if you don’t want to scratch the screen to death

level 2

Screen protectors solve your latter point.

level 1

Man the fact that Nintendo managed to salvage the 3DS somewhat is pretty amazing. In a time when their home console was...yeah, the 3DS had a LOT more pressure on it than any other console except maybe the Dreamcast. (btw a Dreamcast would make for a pretty cool hobby drama if you take suggestions.) Also interesting looking at the polar differences between Nintendo and Sony when it came to their handhelds. Both the 3DS and the Vita were in similar boats, but Nintendo made sacrifices and improved the 3DS with support and improvements while Sony washed their hands of the Vita way too early on.

level 1

I got a 3DS May 2011 and didn't get a game for it until June (Ocarina of Time 3D). I didn't get a game for it that wasn't a remake until December (Mario 3D Land).

level 1

I love the 3DS, I actually own two (one normal one bought shortly after the price drop that I use now for custom firmware, and one New 3DS XL that I play my actual 3DS games on). Biggest issue I had was with the New 3DS...there was barely anything done with it. Not many games were released that required the extra hardware. The better screen and the camera control nubbin are great though.

Also story from the price drop era: There was a brief period where Wal-Marts did the price drop early but you could still qualify for the ambassador bonuses. I had a friend in another state that wanted in on the bonuses, but none were in stock by him...but there were some by me. So one paypal transfer and one Wal-Mart trip later, he had his cheap 3DS with the bonus games.

level 1

Yeah so I lied about Survivor Gabon being my next history post, turns out summarizing a season of Survivor with only video clips is really hard. Honestly I may just dump it in scuffles or something. Either that or wait for 41 to finish.

To the topic at hand though, I actually had to skim quite a bit of issues here and a lot of the games, hopefully its not too jumbled. Honestly though I tink it speaks to how well the 3DS did in comparison to all expectations. Obviously, Nintendo and many others wanted it to compete with the DS, or at least the Gameboy, but a handheld device lasting for almost a decade in this market is pretty solid even if way below the comapny's own forecasts. One of my favorite tidbits was just how much controversy the 3D was, search up "Is the 3DS safe? 2010/2011" and you'll get a lot of hits. Kind of ironic how little it seems to have mattered then, though if the 3D was a selling point to you or someone you know that owns a 3DS I'll be glad to hear why. I'll be honest, I think I used it like two times and I've owned this system for years now lol.

level 2

Hi! As somebody who desperately wanted a 3DS, and was a child at the time, I did not care at all about the 3D. I got it a few years into its lifespan, so I had a lot of games to choose from, and that was honestly all I cared about. I didn’t have a home console more modern than the Wii, and a DSi for a portable system so I just honestly wanted more games. I for sure used the 3D but I wanted the 3DS for the DS, not the 3D

level 2

I got myself the 3DS because of the games that were coming to the console (Luigi's Mansion 2 was the first one I got). While I didn't care for the 3D, I really liked it and I still use it to this day. I don't care what people say, but I always like how Nintendo tries to innovate by making weird but unique things, that's what makes me go back to them.

PS: Gonna be petty for a sec: the correct names are Omega Ruby and Alpha Sapphire, you got them mixed up XD


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Created Jun 6, 2018